Brand visual identity evaluation

A: Logo

Do you have a well thought out logo designed?

Yes

Is your logo -

A complicated design

An easy to understand design

Does your logo have a long form / complete version and an icon version?

Yes

Is your logo registered and the trademark is part of the logo?

Yes

Color palette

Do you have a set of colors that you use as a standard representation of your brand / company?

Yes

See here on how colors can increase brand recognition.

When picking colors for your logo and other front-end visuals, did you or the designer / creative team consider the effects of colors on evoking behavior?

Yes

Refer here for more understanding.

When picking colors, who was your core target / objective?

Customers (having an effect on the them so that they connect with us, buy our products / services)

Your company (having an effect on them so that they notice us, and our brand identity stands out from competition)

Typography / Fonts

While selecting the typeface / fonts for your brand did the designer or the creative team consider the tone of your brand and what the chosen fonts stands for?

Yes

Refer here for more understanding.

Do the emotions (harsh / warm / comforting / solid / soft - on eyes) you are trying to evoke with your brand colors also align with the style of typography / fonts you have chosen?

Yes

Are the fonts chosen easy to understand, in large or small letters, as well as lowercase and uppercase?

Yes

Does the typography / font read and look well on all of these platforms such as print, product packaging, web, and mobile?

Yes

Imagery

Do you have a set of icons to be used for your website and marketing materials?

Yes

Do images used in your website and other marketing materials represent the accompanying text?

Yes

Do you have professional headshots of your team or leadership team showcased in your website and marketing materials?

Yes

If you have used Illustrations or Vectors for your brand, does it follow the same style or are from the same artist?

Yes

Brand visual identity evaluation